The Home Bar Handbook

Everyone should have a bar in their home, and if you don't believe me, just ask someone who has one. Once he's done lording...

Yes, Olga, There Is a Mr. Smirnoff

Smirnoff is the best-selling vodka in the world.  It was the brand that launched the vodka industry in Europe and, most especially, in America. For...

Agave Empire: Three Centuries of Drinking in Mexico

Among seasoned drinkers, Mexico has attained something of a Mecca-like status. The country is so big (larger, in fact, than California, Oregon and Washington...

The Secret Language of Cocktails

Your cocktail says something about you. For instance, ordering a martini says you appreciate the finer things in life, ordering a gin and tonic says...

When Booze Ads Go Bad

I've Trained It to Go Right for the Eyes. Probably the only instance in advertising history where the customer is menaced with a bird of...

Ten Greatest Alcohol Icons of All Time

The Striding Man All Dressed Up and Somewhere to Go Johnnie Walker Scotch Whisky Johnnie Walker's first foray into print advertising left something to be desired: the...

What Extinct Tastes Like

I've never really been “into” Scotch. Scotch tends to make people make snooty noises, makes them swirl their drink and discuss the “bouquet of flavors,”...

The Art Of The Shot

"Let’s do a shot." Are there four words in the drunkard’s vocabulary more heartening than those? Four simple words, yet so packed with drama and...
Jack Daniels

You Don’t Know Jack Daniel

As most savvy drinkers are by now aware, Jack Daniel’s Old No. 7 is no longer with us. It has been knifed in the...
Van Gogh

Drinking with Van Gogh

My guest arrived early. A mere nine days after I'd placed my order with an online absinthe supplier, my package—deftly slipping through the hands of...