Secret #12 of the 44 Secrets of Mixology. Dress up your dogs. If the Internet has taught us anything, it’s people love dogs wearing fancy outfits. So if your new recipe is a bit of a dog, dress it up with fancy shouting fits. Before the first sip can be snarled at, you should blurt out: “All ingredients locally sourced! Non-profit distillery benefiting whales! A tree is planted in the Matto Grasso every time this cocktail is served!” Only a monster would wail with disgust and vomit that cocktail back into the glass.