Secret #17 of the 44 Secrets of Mixology. If you publish an original recipe on your blog, minimize the possibility of criticism by making it impossible to replicate. First, insist on very specific ingredients—the juices must be hand squeezed from fruit plucked from a branch within jogging distance, the water must be glacial and unshaped by tray or mechanical device, the liquor the finest available (unless you are a brand ambassador, in which case the liquor need not be so very fine), the bitters homemade. To be doubly safe, include an ingredient so exotic, so difficult to acquire, that the average Joe would have as much chance of making and, therefore, judging your cocktail as a some gap-toothed yokel finding a Picasso in the town dump. For example: The middle yolk of a Duckbill Platypus egg (freshly laid!).