Home Today's Reason to Drink August 1: Modern Drunkard Magazine is Unleashed on the Drinking Public

August 1: Modern Drunkard Magazine is Unleashed on the Drinking Public

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Twenty-four years ago today, way back in 1996, the first issue of Modern Drunkard Magazine was unleashed on the drinking public. At least we’re pretty sure it was this day, things were a little hazy back then. You understand. Our working budget was 600 dollars and three quarts of Ten High Whiskey. The first issue was very hard to distinguish from a punk-rock zine cranked out on a photocopier. The artwork was highly questionable. The writing, well, the writing meant well. Most of the ads were made up out of whole cloth because even the dive bars we drank in were initially a little trepidatious about advertising in something with such a, shall we say, provocative title. The established Denver publications of the day, most of whom are now defunct, gleefully sneered at us. But, you know, we were gripped by that fine whiskey optimism, that keen idealism that usually grabs hold around the fifth drink. And here we are, nearly a quarter of a century later, with print media outlets folding left and right, still reeling out of the alleyway of each issue like a cagey and invigorated wino. Our secret? We never followed the rules because we never knew the rules.

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