Man Tamer or Painkiller?

May 29, 2009 6:22 pm Frank Wacky Booze Ads
Bud 1950

Bud 1950

I detect a pair of divergent  messages here. Women will view Bud as a tool to get their men to don dainty white gloves and help out in the flower garden (he brought his pipe, so his masculinity isn’t entirely thwarted.) Men, on the other hand, will see a gent who has wisely turned to drinking (and more than a little, judging by that goofy grin) to make tolerable a task he’d generally not touch with a six- foot pole. Which he brought along, just in case.

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