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Beasts of Boozing

July 12, 2008 5:14 pm Frank Alcohol AV 1 Comment

This 1972 educational film features a novice drinker taking in a swinging grownup basement shindig. It’s interesting in that instead of relying on the traditional Authoritarian Voice Over promising doom and destruction, it craftily attempts to soft-sell its anti-booze message in a somewhat subtle manner: with the help of his old friend television, the young observer slowly absorbs the idea that hard drinking encourages the grownups to behave as wild beasts. Examples of animal behavior include aggressive snacking, unbridled singing of foreign songs, wanton thrusting of cleavage, salacious staring, public displays of affection, blatant yawning, loony laughter–the works.

Not sure how many teenagers this turned off of drinking. Most likely had the opposite effect.

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